
The Animated Pencil
There are times when a project takes on a life on its own to such an extent that the final output bears little resemblance to the objective of the original brief. In the mysterious case of the animated pencil, the initial brief was straightforward: to illustrate and animate a looping masthead graphic that would engage the viewer while promoting the agency’s illustration and animation credentials. Artwork and layout for the ‘Pencil’ promotional PDF 2B or Not to Be A short