There are times when a project takes on a life on its own to such an extent that the final output bears little resemblance to the objective of the original brief. In the mysterious case of the animated pencil, the initial brief was straightforward: to illustrate and animate a looping masthead graphic that would engage the viewer while promoting the agency’s illustration and animation credentials. Artwork and layout for the ‘Pencil’ promotional PDF 2B or Not to Be A short
Animation & Video
Engage your customers one frame at a time to harness the true potential of social media. YouTube, Vimeo, TikTok, Twitter, Instagram, Facebook – it’s all there, isn’t it? A raft of global marketing platforms with mindboggling reach, each one ready and waiting for…what? The poorly-lit iPhone footage of Lisa and Terry getting their zipwires tangled on last year’s team building away day? Don’t even think about it. No. Grab the popcorn and dream instead about lights – camera – action. The magic of the silverscreen. The 30 second animation that goes viral and attracts 10,000 new followers to your Insta account. Dream the dream. Bring your idea to life.