Marketing & Branding
The world is busy, chaotic, crowded. If you want to get noticed, you have to shout, right? Shout loud enough and you’ll end up with more customers than you can handle.
If only it was that simple.
Sometimes a business can shout itself hoarse (flyers, emailers, Adwords, ads for print and web etc.) and still not make itself heard. The problem isn’t what they’re shouting, it’s the voice they’re using to make all that noise. If that sounds like you, maybe it’s time to consider elocution lessons.
A business is more than just a logo. It’s you, your staff, your customers, your products and services. It’s the stuff you care about. And a logo is more than just the name of your business. It’s a banner, a flag and the stamp of your identity.
A well-designed brochure or flyer remains an impactful and cost-effective medium for reaching people. In fact, we like them so much that we use them to decorate our fridge door. After all, who doesn’t love a free bottle of wine with takeaway orders over £25?
Writing is not copywriting. Or to put it another way: copywriting is not writing. If you understand the difference, you don’t need us. You’re a copywriter. If you don’t…then you might benefit from our help. Please talk to us about how to better engage your audience with better copy.
Tom Tom Audio is one of the UK’s largest and most-respected dealers of Naim Audio high end hi-fi equipment. We’re honoured to have been with James Almey (Tom Tom’s founder) and his team from the very start – the company set up shop way back in 2003 with a single-page website that listed second hand amps, pre-amps, tuners etc (which henceforth shall be referred to as ‘preloved‘ equipment, a label that fits the bill perfectly; this kit is highly sought
With over one millions listeners a week, Planet Rock occupies a worthy position as the UK’s number one radio station for ‘rockers, rollers and right-out-of-controllers’*. As the strap line says: on your radio dial it’s ‘where rock lives’. We were already pretty familiar with the brand, therefore, when we pitched for the opportunity to create the station’s new identity.
We’re not going to deny that Planet Rock’s final choice from our selection of submitted concepts wasn’t our absolute favourite (can you guess which one we liked most?), but such is life. The brand has gone from strength to strength since it started broadcasting in 1999 so it’s clear they understand their audience better than anyone. We’re just thrilled to have made a contribution to what is a fantastic, much-loved (and very much-needed) radio station.
* Lyrics by Ronald Belford Scott / Angus Young / Malcolm Young
Design Nirvana
2 Sevenwells Cottages
Springhill
Moreton-in-Marsh
Gloucestershire GL56 9TP
Tel: 07745 223 299
All images and text © 2022 Tim Martyn/Design Nirvana. All rights reserved.
